GLOSSARY
Embedded Finance
Embedding financial products (payments, cards, lending) inside non-financial apps.
Embedded finance integrates banking, payments, issuing, or lending into software platforms. Examples: platforms offering branded cards via an issuer, instant disbursements, or wallet balances.
Providers handle licensing, compliance (KYC/KYB, PCI DSS), and money movement. Platforms focus on UX and distribution while monetizing interchange, float, or lending.
Related
Related terms.
Acquirer
Bank or payment institution that signs merchants and routes their card transactions into the card networks.
Apple Pay
Mobile wallet by Apple that tokenizes cards for contactless and in-app payments.
Card Fraud
Unauthorized card use or theft of credentials to initiate transactions.
Card Network
Payment network (e.g., Visa/Mastercard) that sets rules and routes card transactions between issuers and acquirers.